Tuesday, 20 April 2010

Unit 2.2 - Production Company Background

I decided that the production companies that I should look at are Paramount and MGM. As these two companies have been operating since the early decades of the 20th century, the two companies logos have changed quite a lot.
Paramount Pictures logos have not really changed that much in that the original basis of the design is still there. Obviously, Paramount started with a black and white logo that lasted for 38 years but with changing times, Paramount updated six more times but kept to the mountain and stars in a semi-circle. To keep up with rival production companies, it is good and correct that Paramount update their logo every so often, instead of keeping with the same logo for their entire existence.
In 1987, for their 75th year anniversary, Paramount brought out a computer generated logo to represent the landmark. For their latest logo, brought out in 2002, something similar happened to represent their 90th anniversary with a more modern, so possibly in 2012, Paramount will update their logo once more to represent their 100th year anniversary.
Paramount have gone onto make some very famous films, with many being the highest-grossing films of the year. In 1919, their film 'The Miracle Man' was the highest-grossed film of the year and recently, in 1989, 'Indiana Jones: The Last Crusade' approved highest-grossed film of the year due to the successful nature of the Indiana Jones sequel and most recently in 2000 'Mission Impossible II' gained highest-grossed film of the year status.
Metro Goldwyn Mayer (MGM), similar to Paramount, have been operating since the early parts of the twentieth century and have tinkered with the design of their logo, but only a little. Similar to the Paramount mountains and the semi-circle of stars, MGM have kept the Lion and the emblem transferring Metro Goldwyn Mayer written below in gold to above. Before a film, the lion will do a 'roar' when MGM introduce itself with the appearance of the logo, which has been ever present. MGM have been doing major films since their existence in April 1924. It was put together by Marcus Loew, who brought the already established Metro Pictures, Goldwyn Pictures Corporation and Louis B.Mayer Pictures creating the Metro Goldwyn Mayer. MGM released their first film 'Mademoiselle Midnight' in the same month of being established and have gone on to create many major films, most noticeably the James Bond films after purchasing their rights after buying United Artists in 1981.